Andrea Zegarra | Design / Branding / Strategy
Design / Branding / Strategy
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Sassy & Fancy Girls Spa

Sassy & Fancy Girls Spa is a mobile spa party for elementary and middle school girls. Upon launching their company they needed branding that would appeal to their target audience while lending itself to promotional materials and products.

Inspiration for the logo and branding came from popular girls entertainment and observations of what girls in this age group are attracted to. The use of the diamond icon is a reminder that the girls should feel like royalty at their spa party and continue sparkling throughout life. 

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 Audience Inspiration

Audience Inspiration

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