Andrea Zegarra | Design / Branding / Strategy
Design / Branding / Strategy
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#AppsOverArms

As part of a campaign to launch DMI EndZone for Education, the Global Marketing Team came up with the hashtag #AppsOverArms. With a three-day turnaround, I designed a T-Shirt that would be distributed to all of DMI’s US employees to launch the platform internally. Employees were then encouraged to wear the t-shirt around their communities and share how the platform can be a valuable safety tool for schools.

The internal campaign was then followed up with an external lead and social media campaigns.

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 T-shirt Design

T-shirt Design

 Internal Launch Day

Internal Launch Day

 Launch Day Flyer

Launch Day Flyer

 Ebook Campaign

Ebook Campaign

 Ebook Landing Page & Email

Ebook Landing Page & Email

 Paid Media Ads

Paid Media Ads

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 Platform Two-Pager

Platform Two-Pager